Shop Talk is a collaborative video blog and podcast hosted by Calvin (NextGen Escape) and Jax (Crazy Squirrel Game Store). Based at the intersection of First and Nees in Fresno, California, the show offers a rare behind-the-scenes look at the "nerd-adjacent" business world.

By bridging the gap between a tabletop gaming retail hub and immersive escape room design, Shop Talk dives into the mechanics of running community-focused enterprises. The series serves as a transparent resource for entrepreneurs and fans alike, moving beyond the sales counter to discuss the real-world logistics of the industry.

Whether you are a fellow business owner, a local Fresno gamer, or a fan of immersive storytelling, Shop Talk provides an honest, unfiltered look at what it takes to turn a passion for play into a thriving local business.